our story

In April 2017, when Jake was a junior in high school, a tragedy hit the community. A classmate had lost their battle with mental illness, and something needed to be done. His name was Nick Spaid. Nick had dreams of being an entrepreneur and loved classic rock. Our smiley logo is named after Nick and we strive to carry on his legacy forever through the Happiness Project.

Nick Spaid

Words from Kim Spaid (Nick’s Mother)

Long and lanky with a welcoming smile.

A senior at John Hersey High School in Arlington Heights, Il.

Lover of Classic Rock, particularly Elton John & The Beatles, and avid vinyl collector.

Sweet old soul who was a friend to anyone and captivated everyone.

Entrepreneurial dreams and aspirations with intent to major in International business.

Tortured by anxiety and depression, but did his best to hide it.

Lost his battle with mental illness on April 28, 2017. Forever 17.

Our mission is to elevate happiness throughout the world, while supporting those impacted by mental health issues. No one has to go through their journey alone. Our brand strives to show the world that it's okay to not be okay. We hope the encouragement from our fun-loving community gives everyone the strength to do what makes them happy.

where does my 15% go? (2021)

We are excited to announce that in 2021 we will be donating 15% of our profits towards AFSP.org. AFSP is the American Foundation for Suicide Prevention. AFSP is dedicated to saving lives and bringing hope to those affected by suicide.

Established in 1987, the American Foundation for Suicide Prevention (AFSP) is a voluntary health organization that gives those affected by suicide a nationwide community empowered by research, education and advocacy to take action against this leading cause of death.

AFSP is dedicated to saving lives and bringing hope to those affected by suicide. AFSP creates a culture that’s smart about mental health by engaging in the following core strategies:
  • Funding scientific research
  • Educating the public about mental health and suicide prevention
  • Advocating for public policies in mental health and suicide prevention
  • Supporting survivors of suicide loss and those affected by suicide in our mission

contact them

Toll-Free: 1-888-333-AFSP (2377) | T: (212) 363-3500 | F: (212) 363-6237

General Inquiries: info@afsp.org | Press Office: 347-826-3577

Find more information: www.afsp.org

Total Donated: $52,423

In honor of Suicide Prevention Day we hosted a charity livestream through our Instagram live. Fans joined us and spinned a wheel to either get prizes or money donated in their name. Every fan that joined, was $1 donated to ASFP.org.

Total raised: $1,823

We partnered with Berry-Yo, a local frozen Yogurt shop for a “Swirl and Care” event. For every sale at the shop, 15% was donated towards mental health research. At the event fans could experience happiness through our sunflower wall, happiness flavor, post on our bulletin board and donate to enter our hoodie raffle.

Total raised: $600

We hosted a toy drive to help those in need over
the holiday season. For every purchase on our “Holiday Drop”, one toy was donated. We hosted a toy drive livestream through our instagram for toys to be donated in our fans names.


We are proud to say over 125 toys were
donated to our local toy drive.

For every sale on our website, 15% of our profits are donated towards mental health research. We are so happy to announce that in 2020 we donated over
$50,000 to NAMI.org.


The National Alliance On Mental Illness: the nation's largest grassroots mental health organization, "dedicated to building better lives for the millions of Americans affected by mental illness".

how did NAMI help in 2020?

NAMI offers mental health education and outreach programs serving families, individuals and educators, nationally and through the local community.

The NAMI Helpline allows them to respond personally to thousands of requests for mental health information and resource referral, yearly.

NAMI sponsors public awareness events and activities, including Mental Health Month and NAMIWalks, to successfully fight stigma and encourage understanding.

NAMI is supportive of research that will lead to novel and effective treatments for people with mental illness. This support includes ongoing advocacy for research that will improve the lives of individuals and their families.